Two weeks after the Pacific Regional Conference, here are the 7 things still on my mind. 1. Features Tell, Benefits Sell Features are claims about you/your firm (facts, figures, stats, etc.), while benefits highlight what’s in it for the client.

Here are a few reasons to join SMPS SFBAC's Board of Directors.

The PRC in San Diego was spectacular! As my first official SMPS event I was nervous that I would be overwhelmed, but I felt so included and that I was with “my people.”