Content marketing is not selling or merchandising – it’s helping. Selling comes later. By understanding your audience and their needs, and providing content that helps meet those needs, you position your firm as an expert.

Bootcamp speaker Jasmine Cabanaw defines marketing automation, explains why it matters, and offers tools and tips.

As our marketing strategies center more on the client journey in a digital world, we are seeing an increased importance placed on engaging content and carefully crafted stories.