Content marketing can bring in more new sales leads at less cost than other forms of advertising and promotion... but only if you position yourself as a trusted source.

Content doesn’t need to be difficult to create. The trick is to be organized and take the Tom Sawyer approach to getting help. He turned the task into something they wanted to do. You can do the same.

If you’re considering content marketing but have limited resources and are unsure where to start, you probably have a few common questions. In part one of this series, we'll identify steps you can take in as little as two hours a week.