MASTHEAD

    Editor-In-Chief: Al Anderson, CPSM
    Feature Editors: Isabel Reicher
    Sponsored Content Editor: Kat Marovich

    The Shortlist welcomes pitches for stories pertinent to advancing marketing and business development in the architectural, engineering, and construction fields. Email pitches to Al Anderson.

    The Shortlist

    Member Spotlight: Natalia Davila

    Read about SMPS SFBAC chapter member Natalia Davila.

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    Grow Your Skills, Expand Your Impact: Why NextGen Academy Is Worth Your Time (and Then Some) By Sarah Katsikas

    If you work in A/E/C marketing, you already know the job is rarely just one thing. One minute you’re deep in InDesign trying to fix a rogue style sheet. The next, you’re coaching a technical team through an interview strategy.

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    SMPS Alaska Article: Proposal Writing Best Practices To Craft Compelling Content Selection Panels Want To Read

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    Member Spotlight: Sarah Katsikas

    Learn about SMPS SFBAC chapter member Sarah Katsikas.

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    A Review of the 2025 Mentoring Pathways Program

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    The Power and Purpose of LinkedIn

    Kate Albee’s recent virtual event, “Intouch: Turning Values into Visibility”, offered a refreshing blend of expertise and practical advice, making even the most seasoned LinkedIn users pause and rethink how they present themselves on LinkedIn. 

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    Building Credibility: Studio PR’s Melinda Hepp on Next-Level A/E/C PR and Communications

    Learn about why media relations and storytelling should integrate into every firm’s marketing strategy.

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    Meet the 2025-2026 SMPS San Francisco Bay Area Chapter Board of Directors!

    Meet the 2025-2026 SMPS San Francisco Bay Area Chapter Board of Directors!

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    The SMPS Emerging Leaders Forum (ELF)

    Check out our latest blog post—Evan Shields' insights about the SMPS Emerging Leaders Forum (ELF).

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    “Make It Pop!” – Proposal Design for the Non-Designer Webinar Recap

    Check out our latest blog post—a recap about the “Make It Pop!” – Proposal Design for the Non-Designer webinar.

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