President’s Message – August 2023
Get ready for change!
After nearly 19 years in this industry, at one firm, and as a member of SMPS SFBAC, I frequently forget about the inevitability of change. And then along comes a reminder. Such a reminder is this month, August, as we prepare to transition our Chapter Board.
As I exit the role of President, there are so many things left undone, but more important is anticipation for the things to come.
Reflecting on 2022-2023, I am proud of the many things we started.
- Our three-year strategic plan is being written and will set up the Chapter to thrive. This process has given us insight into how our members are feeling about the direction of the Chapter and the value it presents to their lives.
- For the first time we hosted our Chapter Fellows in an exclusive volunteer training series, a tradition we hope to evolve in years to come. The Chapter Fellows and Fellows on a National level represent a vast resource of experienced marketing professionals we can tap into to help mentor and develop our future leaders.
- Strides were made to ignite our student outreach and develop best practices to grow our profession. The various Bay Area colleges and universities represent a multitude of opportunities to promote the profession and expand our influence for the ever-present task of recruiting talented individuals.
- We had tough conversations, envisioning a future Chapter which empowers each member. In our large pool of membership resides a need to continue to build communities where members can be engaged, can be inspired, and can be empowered to advance their careers, their firms, and their lives.
Change happens every day. Thoughtful, impactful change takes effort, time, and commitment. Thank you to all of you for being on this journey of growth and adaptation with us.
Laurie Lumish, CPSM
Director of Marketing & Business Development
Degenkolb Engineers
[email protected]
President, SMPS SF Bay Area Chapter
