The NextGen Marketing Academy is next week on Friday, May 9! We are hosting a dynamic day of learning, skill-building, and networking. Located at Mosaic, Embarcadero 3 in Downtown San Francisco, this full-day, in-person program promises a deep dive into the essential tools and trends shaping the future of marketing.
This seminar offers a hands-on experience with practical strategies that can be implemented right away. From time management to CRM cleanup, storytelling, and AI, attendees will gain insight into the real-world challenges marketers face—and leave with actionable solutions.
Morning Sessions: Engage and Learn
The morning will feature a series of four 50-minute sessions led by industry experts:
● Start Strong: Time Management Techniques to Up Your Marketing Game
Sarah Young, Gensler
For marketers that want to maximize their time creating impactful marketing campaigns and deliverables, “Start Strong” is an engaging and practical workshop designed to explore how effective time management can be leveraged for high-impact results. Discover strategies to start projects strong: streamlining your workflow, organizing tasks, and maximizing high-quality work. By the end of this session, each participant will have developed a customized plan that they can immediately put into action.
● Data Entry Isn’t a Dirty Word: Building and Scrubbing Your CRM System from Top to Bottom
Stacey Ho, OTAK
Join Stacey as she shares valuable insights, practical tips, and useful tricks from years of working on CRM and information management system implementations. From selecting the right system to successful implementation and ongoing maintenance, she’ll cover each step of the process, from selecting, implementing, maintaining and updating, and even the people you need to get on board to ensure long-term success. Whether you're starting fresh, revamping an existing system, or still relying on spreadsheets and SharePoint, this session will provide the guidance you need to navigate your marketing information system journey with confidence.
● Preparing for Success: A Strategic Approach to Interviewing
Bee Rarewala, AC Martin
Securing new opportunities in the A/E/C world requires research, strategy, and impactful communication. Marketing and BD professionals play a critical role in advising and coaching interviews. In this session, we will delve into the key components of preparing for an interview when pursuing new projects, clients, or roles, focusing on research, team selection, solution-oriented thinking and more to contribute to a winning strategy.
● Storytelling in Marketing: Crafting Narratives That Engage
Susie Smith, Noll & Tam Architects
Tired of confusing technical jargon and dated boilerplate? Then it’s time to turn your marketing messaging into a powerful differentiator. In this interactive, high-energy session, A/E/C marketers will discover how building a storytelling framework can elevate proposals, websites, and campaigns from routine to remarkable. Storytelling isn’t just about words—it’s a proven way to build credibility, engage clients, and make complex ideas more memorable. Through hands-on whiteboarding and visual planning exercises, you’ll learn to craft narratives that captivate clients, communicate your firm’s unique value, and leave a lasting impact that sets you apart from the competition. You’ll take away a methodology you can quickly apply that will transform your marketing into the client-focused communication needed to get your firm noticed.
Afternoon AI Workshop
The afternoon shifts gears with a focused, hands-on workshop: "Rewire Your Bra(AI)n: Bold Moves and Smarter Marketing" led by AI consultant Kristin Kautz. In this three-hour workshop, participants will explore practical applications of artificial intelligence in marketing—from content creation to analytics and automation. Whether you're part of a nimble team or a larger A/E/C firm, this interactive session is packed with real-world insights, live demonstrations, and hands-on workshops tailored to help you win more work, work smarter, and reconnect with the joy in your job.
Artificial Intelligence isn’t a far-off future. Kristin says, "What's next is right now." From writing smarter proposals to uncovering data-driven insights and unlocking creative possibilities, AI can reshape the way you market, connect, and communicate. This is your chance to shift from overwhelmed to optimized.
A Full-Day Experience
Connect with peers over breakfast, lunch, and a closing happy hour. It’s a day designed not only for professional development, but also for community building within the A/E/C marketing world!
A Half-Day Experience
Can’t make it for the full day? A limited number of afternoon-only passes are available for those who want to attend the hands-on AI workshop only.
The deadline to register is Tuesday, May 6, 2025, so act fast! Whether you’re looking to refine your skills, explore new technologies, or simply recharge your creative energy, the NextGen Marketing Academy offers a valuable experience for marketers at every stage of their career.
Click here to register!
