MASTHEAD

    Editor-In-Chief: Al Anderson, CPSM
    Feature Editors: Isabel Reicher
    Sponsored Content Editor: Kat Marovich

    The Shortlist welcomes pitches for stories pertinent to advancing marketing and business development in the architectural, engineering, and construction fields. Email pitches to Al Anderson.

    The Shortlist

    Sponsor Spotlight: Kier + Wright

    Describe your firm and services:
    Great communities don't happen by chance. For 54 years, K+W has been helping bring them to life.

    As land development consultants, the firm prioritizes strong relationships and close collaboration, helping clients navigate complex challenges with clarity and confidence. K+W delivers tailored, solutions-driven results across a wide range of markets, combining technical expertise with an adaptable, client-focused approach. The firm's success is driven by referrals, repeat business, and a commitment to quality, efficiency, and accountability. The focus remains simple: solve problems, deliver results, and support long-term client success.

    Years in Business
    54 years

    Notable Projects

    200 Park, San Jose, CA — Downtown San Jose's skyline and streets were permanently transformed by this industry-recognized development, setting a new standard in urban design. The 19-story project converted a vehicle-heavy corridor into a pedestrian-focused, garden-style urban environment. K+W led complex off-site improvements and major utility coordination.

    SLVWD Pipeline Replacement, Boulder Creek, CA — When the CZU Lightning Complex Fire devastated critical water infrastructure, K+W answered the call. This nationally recognized, award-winning project rebuilt essential systems across steep, rugged terrain using drones, GPS positioning, and 3D scanning, delivering a resilient system that reinforces long-term reliability for the Boulder Creek community.

    NVIDIA Campus, Santa Clara, CA — A 36-acre headquarters that earned multiple awards for its integration of sustainable design, open collaboration spaces, and advanced infrastructure to support innovation at scale. K+W contributed to a dynamic workplace that prioritizes flexibility, employee experience, and long-term growth.

    Kaiser Permanente Medical Center, Berkeley, CA — Expanding access and enhancing the patient experience, this next-generation healthcare facility represents the future of community-centered care. K+W supported infrastructure improvements, parking solutions, and stormwater management systems, delivering a modern healthcare environment built for long-term impact.

    What differentiates K+W in terms of approach, talent, tools, values?
    K+W is defined by its people, its responsiveness, and its ability to solve complex challenges with precision. We bring together diverse backgrounds, identities, and experiences, and we invest in creating an environment where every voice matters and every individual has the opportunity to grow and thrive.

    We believe great work requires great culture. Our approach centers on problem-solving, responsiveness, and innovation, backed by a genuine commitment to work-life balance. Flexible schedules and remote work options ensure our team can bring their best selves to every project.

    At K+W, we are deeply invested in the growth of our people. Through mentorship, guidance, and ongoing training, we create an environment where every team member has equal opportunities to advance and succeed. Dedicated committees give underserved employees additional avenues for feedback and communication, and we support continued education through reimbursements for test fees, license fees, and select coursework.

    Our commitment runs deep: 100% paid medical, dental, and vision, 401(k) with profit sharing, flexible spending accounts, and a wellness program. From holiday parties to baseball outings, we build a team that is not just skilled but connected. That is what sets K+W apart.

    How long has K+W been a sponsor of SMPS?
    K+W has been a proud sponsor of SMPS San Francisco Bay Area for 5 years.

    What are some of the memorable or key events of SMPS that K+W has been involved with?
    K+W continues to be actively engaged in SMPS through industry events, leadership involvement, and award-winning campaigns. The team regularly participates in SMPS Pacific Regional Conferences, AEC Connections, SMPS Amplify, and local chapter events, contributing to conversations around marketing, business development, and innovation in the AEC industry.

    K+W team members are active volunteers across the SMPS community, with Chief Strategy Officer Marilynn Stratton, CPSM, leading by example as President of the SMPS San Francisco Bay Area Chapter. Her dedication to the organization reflects the firm's broader commitment to giving back to the AEC community.

    Over the years, K+W and its affiliate KWRE have earned consistent recognition through both the SMPS Marketing Communications Awards and the SF Topaz Awards, celebrating campaigns across digital media, diversity and inclusion, recruitment, renewable energy, and special events. These honors reflect the team's commitment to creative excellence and strategic storytelling, and K+W is proud to be part of a community that continues to elevate the impact of marketing and business development across the AEC industry. 

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