The Shortlist Q3 2016: Back to Basics

Our 2016 Q3 issue of The Shortlist is called "Back to Basics", a fitting theme as this issue is open to non-members as well as members and is designed to provide some insight into what we do in professional services marketing. The issue features informative essays by Erin Clinch, Shannon Daggett, and Al Anderson on some of the basics of the industry. It also features Justin Nagy's interview with Russell Quinan of TheorySF, who will be the featured speaker at our October program. In addition, Traci Vogel has compiled an overview of the national SMPS Build Business conference held this summer in Philadelphia.
We also have our regular features in this issue including the initial President's Update from new President Vanessa Pelletier, our news feature known as The Network, a Committee Member Spotlight, and a New Member Spotlight.
As always, we welcome your comments and suggestions for the Shortlist. If you're interested in contributing an article for a future issue, please let us know. SMPS SFBAC is a volunteer-run organization, so we need and welcome your participation!
- The Shortlist Team
