Learning Objectives

• Define the seven essential components of a business plan.
• Understand how effective business plans drive annual and long-term targets.
• Integrate business plans with marketing and BD efforts using a go/no-go framework.

Sarah Kinard
Sarah Kinard is the Head Bird of The Flamingo Project, a strategy and research consultancy helping firms uncover their next growth goal — and get it. With over 20 years of experience in the AEC industry, Sarah is known for her fearless curiosity, bold strategies, and ability to turn complex ideas into action. She helps firms develop growth and business plans, conduct market research, and create business development strategies that stand out from the flock. Inducted into the SMPS North Texas Hall of Fame, Sarah is a sought-after speaker, strategist, and change agent.