Marketing Plan
Marketing isn’t just promotion; it is positioning. A strong marketing plan connects your firm’s goals to the audiences that matter, creating visibility, credibility, and influence. In this session, we’ll walk through the key components of a marketing plan that works: defining your differentiators, choosing the right platforms, and creating a message that resonates. You’ll see how to link marketing activities directly to business and BD strategies so your efforts build momentum, not just noise.

Learning Objectives

Katie Stern
Katie Stern is a Business Development Strategist at Dragonfly AEC Consulting, helping firm leaders and growth teams focus their efforts, elevate pursuits, and turn good ideas into action. With more than 20 years of experience across business development and marketing, she has helped AEC firms build relationships, sharpen their position, and grow with intention.

Having led teams across both disciplines, Katie knows growth does not happen when marketing and BD operate in separate lanes. It takes shared priorities, clear strategy, and people working together. Her experience founding a nonprofit and serving as a lobbyist in Washington, DC, further shaped her ability to advocate, align stakeholders, and rally people around a common goal.

Known for bridging strategy and execution, Katie helps teams move beyond disconnected marketing and business development efforts toward a more coordinated, confident, and measurable approach to growth.

This session is part of the five-part SMPS SF Virtual Planning Program Series, designed to give you the essential blueprints for firm growth.

1.5 CEUs

Tickets

$35.00 BBS: Marketing Plan

$45.00 BBS: Marketing Plan (non-member)

$35.00 BBS: Marketing Plan Other Chapter Member