From Top-Down to Buy-In: Making Leadership Ideas Stick

Laurie Lumish, CPSM

Originally part of the NextGen Academy series, this workshop has been reimagined for a virtual stage—bringing the same impactful learning to you in a more flexible, accessible way.

As marketers and business developers, we’re often tasked with turning leadership ideas into action. This session shares practical change management strategies to help you support both small and large initiatives and drive real adoption within your firm. Learn how to apply a flexible toolkit of tactics to navigate change effectively and help your organization move forward with confidence.

Laurie Lumish, CPSM: 

Laurie Lumish is a Principal and Director of Marketing and Business Development at Degenkolb Engineers, where she leads strategy, brand, and growth initiatives across a $119M structural engineering firm. She’s passionate about elevating marketing and business development as strategic drivers in AEC organizations. Laurie has grown high-performing teams, led acquisition integration efforts, and is an active leader in SMPS and ACEC, where she brings a collaborative, cross-disciplinary approach to advancing the profession.

Tickets

$20.00 Member Ticket - From Top-Down to Buy-In

$20.00 Other SMPS Chapter Member - From Top-Down to Buy-In

$40.00 Non-Member Ticket - From Top-Down to Buy-In