Get ready for a day that blends strategic marketing insight with the beauty of wine country.

At their core, both the Wine and AEC industries share fundamental traits: they are built on long-standing partnerships, established practices, and face-to-face connections. Yet over the past decade, both sectors have had to navigate rapid, unprecedented shifts in how they reach their audiences, generate leads, and go to market.

Join our curated panel of Wine Industry Marketing professionals as they unpack a decade of rapid evolution on the front lines — from sudden pivots in e-commerce and AI integration to the ultimate test: mastering brand identity. In a fiercely competitive market, wineries thrive by relentlessly owning their unique differentiators, turning every label and tasting room into a compelling story.

This isn't just about wine; it's a look at what AEC marketing can borrow from it. We're bridging the gap between the vineyard and the built environment to help your firm break out of the "sea of sameness" — with real-world, actionable strategies to confidently position your value, adapt to an increasingly digital marketplace, and upgrade your client outreach, all without losing your essential human touch.

You'll walk away with:

• A fresh framework for turning your firm's story into a genuine competitive edge

• Ways to make that brand identity show up consistently — from proposals to project tours to daily client interactions

• Lessons on where to lean into digital tools like AI, and where face-to-face still wins

• Tactics for building outreach that feels personal, not automated

• Techniques for reading market signals and turning them into a competitive head start

The Agenda

The day starts at the historic JaM Music Room in Downtown Napa.

• 8:30 – 10:00 AM — Cruising to the Cellar: Shuttle departs from Oakland

• 10:00 – 10:30 AM — Uncork & Connect: Check-in / Splash Tasting / Networking

• 10:30 – 11:30 AM — Lessons from the Vine: Panel Discussion

• 11:30 AM – 1:00 PM — Break Bread, Break Down the Bottle: Lunch (Included) 

• Optional Add-On: 3-Varietal Tasting (Additional Cost)

• 1:00 – 1:45 PM — The Scenic Route: Travel to Project Tour

• 1:45 – 3:00 PM — From Blueprint to Bottle: Exclusive Project Tour

• 3:00 – 3:30 PM — The Final Pour: Networking & Tasting

• 3:30 – 5:00 PM — Corking the Day: Shuttle returns to Oakland

Featured panelists and the specific project tour location will be announced at a later date.

Secure Your Spot!

Space is limited to 40 for this unique, full-day event. Don't miss this opportunity to network with industry peers, sip incredible wines, and sharpen your AEC marketing strategy. The first 25 registrants will take home a bottle of wine — so don't wait to lock in your seat. Register today and prepare for a day of learning and connection.

CEU Information This program offers 2 SMPS CEUs, applicable to the following Domains of Practice:

• Client & Business Development

• Promotional Activity

Shuttle Transportation Round-trip shuttle service to and from Oakland is available for an additional cost. Pick-up and return details will be provided upon registration.