The Business Blueprint Series – Purchase Multipack
Next Meeting Date: September 10, 2026
Registration Cutoff for the Series: September 21, 2026 at 12:59pm - You can continue to purchase the Series and then you will received all five (5) recordings. 

Building a successful business is like constructing a strong building; it starts with a blueprint. Without one, you are stacking bricks in the dark, hoping they will hold. 

This five-part virtual series is your guide to creating the plans that drive growth, clarity, and resilience.

We begin with the big picture, unpacking your firm’s vision and charting a strategic course with a Growth Plan. From there, we move into the foundational plans that follow: a Business Plan that connects goals to action, a Marketing Plan that positions you for visibility and influence, and a Business Development Plan that builds relationships and opportunities. Finally, we bring it all together with a Communications Plan that ensures your message is clear and consistent inside and outside the firm.

By the end of the series, you will have more than a collection of documents; you will have a complete set of interconnected plans that work together to create a powerful, resilient, and profitable business. You will leave with the tools and knowledge to turn your vision into reality.

SPEAKERS + SESSIONS

Sarah Kinard
Sarah Kinard is the Head Bird of The Flamingo Project, a strategy and research consultancy helping firms uncover their next growth goal — and get it. With over 20 years of experience in the AEC industry, Sarah is known for her fearless curiosity, bold strategies, and ability to turn complex ideas into action. She helps firms develop growth and business plans, conduct market research, and create business development strategies that stand out from the flock. Inducted into the SMPS North Texas Hall of Fame, Sarah is a sought-after speaker, strategist, and change agent.

Session 1: Strategic/Growth Plan - Tuesday, August 25, 2026
Session 2: Business Plan - Tuesday, September 1, 2026

Katie Stern
Katie Stern is a Business Development Strategist at Dragonfly AEC Consulting, helping firm leaders and growth teams focus their efforts, elevate pursuits, and turn good ideas into action. With more than 20 years of experience across business development and marketing, she has helped AEC firms build relationships, sharpen their position, and grow with intention.

Having led teams across both disciplines, Katie knows growth does not happen when marketing and BD operate in separate lanes. It takes shared priorities, clear strategy, and people working together. Her experience founding a nonprofit and serving as a lobbyist in Washington, DC, further shaped her ability to advocate, align stakeholders, and rally people around a common goal.

Known for bridging strategy and execution, Katie helps teams move beyond disconnected marketing and business development efforts toward a more coordinated, confident, and measurable approach to growth.

Session 3: Marketing Plan - Thursday, September 10, 2026
Session 4: Business Development Plan - Tuesday, September 15, 2026 

Laura Ewan
Laura Ewan, FSMPS, CPSM, is a Brand Strategist with Dragonfly AEC Consulting, a holistic marketing and BD consulting firm driving AEC leaders forward through meaningful strategies, messaging, and partnerships. A culture driver with a track record of transformation, she has seen first-hand how powerful brands and shared vision help firms level up. Laura's ability to synthesize diverse perspectives and preferences into clear, consistent messaging helps bring clarity and consensus to communications strategy. And her belief that actions speak louder than words in marketing results in brands both clients and employees can believe in. Laura is passionate about helping AEC marketers grow their careers and influence through intentional professional development, and speaks regularly on topics related to strategic planning, brand and culture, and marketing fundamentals.

Session 5: Communications Plan – Tuesday, September 22, 2026

Tickets

$105.00 The Business Blueprint Series - 5-pack Tickets All Dates

$105.00 The Business Blueprint Series - 5-pack Tickets All Dates - Other Chapter Members

$135.00 The Business Blueprint Series (non-member) 5-pack Tickets All Dates